We create innovative
products on the B2C marketand we scale them
and we scale them all over the world
420+
branches of our business units
3 billion rub.
Revenue from all the holding's projects for 2022
1740 people
Build a career in our projects
Since 2015, we have been developing successful concepts for offline businesses, collecting metrics, honing our business model, and preparing it for scaling.
The experience gained forms the basis for scaling enterprises using a franchise or investment model.
2015
2016
2017
2018
2019
2020
2021
2022
2023
2 060 000 rub
43 260 000 rub
207 767 717 rub
458 835 525 rub
995 635 299 rub
1 112 419 764 rub
1 985 647 594 rub
3 014 763 022 rub
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Our brands


billions
Turnover for 2022
1,1
Customers monthly
100.000
Branches
160
International chain of barbershops Borodach. The first project in the group's portfolio. In 8 years, it has transformed from a premium men's parikhmakherskaya to a high-tech IT barbershop with first-class service.
millions
Turnover for 2022
130
Monthly orders
10.000
Reach in Media
4M
Beauty brand for curly-haired people No. 1 in the CIS.
A wide range of 20+ SKUs that completely covers the needs for curly hair care. And what an engaged community we have.
billions
Turnover for 2022
0,9
Customers monthly
300.000
Branch Office
124
True Gamers is an international network of innovative esports spaces. Since 2019, we have grown to 124 active cyberarens and are now actively developing the MENA market.
Reach in Media
16.000
Customers monthly
600
Branch Office
2
A unique hair salon for curly people. The quintessence of expertise in curly haircuts, IT technologies combined with a well-developed service.
millions
Turnover for 2022
10
Reach in Media
80.000
Ruler-SKU
20
The first cosmetics brand for men in the field of beard and moustache care. The company grew on feedback from the audience and is currently the leader in the CIS market.
millions
Turnover for 2021
9
App Downloads
11.000
Trips/season
700
Iflot yacht and boat rental service.
An IT startup that we developed from scratch, writing our own software, and gained business experience for the 2021 season.
IT-a lookat the classic offline experience
We integrate our own digital IT solutions into each of our products, making the customer experience more convenient and interesting, and the business experience more efficient and transparent.
Integration
and adaptation of technological trends into products
Author's development of RGB tray software and constructs for robosoback waiters for our True Gamers esports arenas in the Middle East
Robodog
True Gamers
Food and drink case
Cluborg Posts
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Февраль 2022 года стал для нас идеальным штормом. За 8 лет мы хорошо изучили рынок СНГ и в целом приблизились к пиковым значениям представленности в этом регионе. Чтобы расти - нужно думать как-то иначе, смотреть на новые рынки.
План покорения Middle East
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Бородист был первым народным косметическим брендом для мужчин в России, который специализруется на уходовых средствах для бороды и усов. Это селективный и уютный бренд, состоящий из 14 позиций SKU: воск, масло..
Слияние с Borodist:
Выход из кризиса
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После двух лет пандемии снова встретились большой компанией на Съезде Партнеров. Делимся главными итогами, инсайтами и планами
Съезд партнеров «Бородач» 2022
New projects, new markets, new opportunities. Get acquainted with the projects to invest in.
Investment
We employ more than 1,700 people under our brands , so maybe we'll have a good time together
Job openings
Learn more about our franchise projects, and you may like the idea of joint development.
Franchising
Partnership
You have a cool technology, your own media, or you want to deliver your own products. Just leave a request and we'll make a collaboration.
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